Wednesday, September 2, 2009

Dreams do come true. Oh yeah.

As you read in my newsletter, hummus is all I can think about these days! My wonderful friends have been helping with the foodie brainstorm, experimenting and taste testing, and they don’t seem to mind. I currently have 10 “families” signed up. I am at my max, my original goal for the trial period was 5, but I really didn’t want to say no, so everyone who signed up with the in first 24 hours of the announcement got a yes! And YES, I am excited!

I have been experimenting with hummus this week. Polenta, honey, wasabi, and spices have all been dancing in my cuisineart. Week one is pretty standard, Flavor Slam Hummus, Basil Pesto, Cucumber Salad and a Heirloom Salsa. I am going to buy 10lbs of dried chick peas, 20 bunches of pesto, gosh maybe 20 big heirloom tomatoes, maybe 15+ cucumbers. Luckily I know that if I have extra I will just feed myself (and my friends) for the week, but it’s crazy to buy so much food! I LOVE it! I love shopping for food, navigating where it is coming from, how it was grown, the right price, etc. and then, even more, I love preparing it! And that’s what I will do next. I think I will spend a little time on Monday making the pesto and the salsa. They both have olive oil in them and time will not affect their flavor, only enhance it. on Tuesday I will make the hummus (Monday evening I will soak the beans) and the cucumber salad. If all goes well I will start my delivery route by 1 pm on Tuesday and with a 3 hours break between 3 and 6 pm, I will hopefully visit everyone by 9 pm! I am so excited! I cant believe how much stuff needs to be done, I gotta find the best jar sales in SF, get my bike all set up for the delivery, work out the logistics with folks about the delivery and get all of my ingredients.

Oh yeah ingredients, this is the most exciting part. I am so jazzed to be able to have a full hand, head and community supported distributor (me!) in the mix of creating a PURE business model incorporating the fair treatment of others, buying Local, Sustainable, Healthy and happy vegetables! I have found a. organic USA source of chick peas at Rainbow (the local co-op), they also sell local (ish (napa)) olive oil and other good ingredients, so I will stock up there with my dried goods. I will continue to look for a more local chick pea source too! If I can get my act together I will do it on a Wednesday or Thursday so I can get 20% off!

Every Sunday there is an awesome farmers mark four blocks to the east of me. This Sunday I will do my huge shopping there. I am excited to make more connections with my local farmers as I preparing to buy in bulk from them for the next four weeks, and hopefully longer!

This project is feeling great! I am hoping these four weeks go well because I have huge dreams for where this could go. I have talked to so many friends who make awesome (local, organic, PURE) artisan goods. It would be so fun to support their dreams and promote their talents by having a section on my website where people can check a box and order whatever good they want that week. I have very talented bakers interested, a friend who is working on a milk source to make raw yogurt, a co-worker to who makes amazing chai in wine bottles, and the doors keep on opening more! But I gotta take it one day at a time, and week 1 is looking good! Whoooo hoooo.

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